Marketing Intelligence
B2B 마케팅·브랜드·수요창출과 마케팅 기술의 변화
Salesforce buys AI analytics startup Loops
Salesforce is buying Loops to help explain why business metrics change, pushing analytics closer to continuous AI-driven interpretation. The post Salesforc
Google changed its content guidance. Don’t expect a reset.
The company wants more human review of AI content, but won't guarantee that following the rules will bring back lost search traffic. The post Google change
AI agents are coming between you and your customers
Customer preferences, purchase decisions, and even checkout are moving beyond brands' control. Here's what you can still influence — and how. The post AI a
The benefits of server-side tracking — and what it takes to get them
Moving tracking to your server puts you in charge of what vendors receive. But protecting customer data takes more than a technical change. The post The be
Why ‘earned autonomy’ is the sweet spot for AI and customer loyalty in 2027 by SAP
New SAP research shows 60% of consumers want shared control with AI. Here's why autonomy has to be earned, not assumed. The post Why ‘earned autonomy’ is t
How MOps teams are restructuring for autonomous AI agents
Managing autonomous software agents requires shifting marketing operations from manual execution to agent orchestration and systems oversight. The post How
Your social media following isn’t the asset you think it is
Every new piece of content shouldn't mean starting from zero. Learn how to turn fleeting social media attention into ongoing audience relationships. The po
The state of AI in marketing: Q4 2026
Examining where AI stands in Q4 2026 reveals a key gap: moving beyond basic tools requires systemic change to unlock real business value. The post The stat
AI budgets are growing faster than proof of ROI
Companies are spending heavily on AI, but most agent projects are still short of full scale and many marketing teams can’t show clear financial value. The
Why HIPAA compliance in martech goes beyond BAAs
A business associate agreement won't fix risky data flows. Here's what to check across tracking tools, EHR feeds, and ad platforms. The post Why HIPAA comp
B2B marketing doesn’t have an ROI problem. It has an evidence problem.
B2B 마케팅 성과를 캠페인 단위가 아닌 구매 여정과 수익 관점에서 검증할 필요성을 다룹니다.
B2B marketing attribution is messy. Can it be fixed?
B2B 마케팅 기여도 측정과 장기 구매 여정의 복잡성을 다룬 콘텐츠입니다.
6 sales alignment plays from ABM leaders at Snowflake, Datadog, and Unisys
ABM 프로그램을 영업팀과 운영상 연결하기 위한 실무 접근법을 소개합니다.